PC Week
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| Editor-in-Chief | John Pallatto (since 2012) |
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| Categories | Computer magazine, Business magazine |
| Frequency | Semimonthly |
| Circulation | 225,000 |
| Year founded | 1983 |
| Company | QuinStreet |
| Country | United States |
| Language | English |
| Website | eweek |
| ISSN | 1530-6283 |
eWeek (Enterprise Newsweekly, stylized as eWEEK) is a technology and business magazine, owned by QuinStreet. The magazine was acquired in 2012 by QuinStreet from the company Ziff-Davis, owner of the publication for all of its life up to that point, along with Baseline.com, ChannelInsider.com, CIOInsight.com, and WebBuyersGuide.com.
eWeek was started under the name PCWeek on February 28, 1984. The magazine was called PCWeek all the way up until the year 2000, during which time it covered the rise of business computing in America; as eWeek, it has increased its online presence and covers more kinds of worldwide technologies.
PCWeek was formed under the notion that computers could be used as business tools. The world of personal computing was changing as processing power grew exponentially. This new computational ability made computers a new and very effective business tool, and soon enough all sorts of companies were buying IBM PCs. PCWeek took advantage of this rising popularity by becoming the one stop source for all things business-computing oriented. Important members of the team that started PCWeek were John Dodge, the first news editor, Lois Paul, the first features editor, and Sam Whitmore, the first reporter who later went on to become editor-in-chief.
Although PCWeek's official first publication was February 28th, 1984, a "sample version" of the magazine was available at a COMDEX convention in 1983. At the time, the concept of PCWeek was a "radical idea". Few saw any real need for a "weekly news magazine about personal computers" that was business-oriented. In addition, many magazines at the time already covered business computing, such as Datamation and Computerworld. There were also magazines dedicated to hobbyist machines, so it seemed there was no place for a weekly issue to fit in. Once the first few publications came out, it seemed like these initial suspicions had been correct. The first month of weekly issues had only 22 pages of advertising on average, well below industry standard.
After a rocky first few months, things began to turn around. PCWeek began establishing itself as the best source for information on business computing. The magazine started breaking big stories before anyone else would. Such as news on a "new version of the Compaq", the "IBM PC AT", and the new "Intel 80286 processor". The magazine also provided extensive reviews for PCs capable of helping to run businesses. John Pallatto, a writer for PCWeek in its first year, produced a full "buyer's guide" on all DOS-compatible PCs on the market. By the end of the first year, PCWeek's numbers had skyrocketed. The average number of advertising pages for the last month was 74.875. The publication owed its resounding success to the increasing popularity of IBM PCs, but also to their style of reporting. Sam Whitmore describes it as "gritty, kick the door down, break your secret plans" and says that they had "so much fun spoiling people's days". David Strom, the executive editor in charge of "reviews, opinion, and analysis" at the time identified their "direct contact with industry leaders" as part of why they were able to break such killer stories.
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