Overwatch animated media

Blizzard Entertainment released several computer-generated cinematic trailers and teasers, as well as animated shorts, to promote and develop the story for their 2016 first-person shooter video game, Overwatch. The shorts have been met with positive reception from fans and online publications alike.

Overwatch's animated media is interconnected, taking place in the same continuity. Through this animated media, in conjunction with comics and fictional news reports, Blizzard developed the story of Overwatch, rather than including it in the video game. Within the video game, the story is instead "hinted at through environments and character quips, with each individual personality reacting to the events of the battle in their own way," as Kirk McKeand of The Telegraph detailed.

Jeff Chamberlain, the director of the initial Overwatch cinematic trailer, revealed that Blizzard opted to develop their storytelling through this unconventional method because, "A long time ago we [realized Overwatch] doesn't have a linear storyline, like other games we do," adding that "[Blizzard] has been doing storytelling outside of the game, for Draenor and Legacy of the Void, so we have a precedent for short animations outside the game." Chamberlain said that they "wanted to create a lot of stories as quickly as we could", and in conjunction with making the cinematic release trailer, found the animated shorts to be best way to present these stories. While they were initially focused on exposition with the first shorts, further shorts are more focused on developing these characters and other stories, rather than driving to any narrative conclusion. When these stories have multiple characters involved, Blizzard may opt to instead create a digital comic.

The animated shorts take between six to eight weeks to complete from storyboarding to rendering, and there are usually two to three shorts in the production line. The animation team sometimes works in conjunction with the art and level design teams; Chamberlain said that the "Watchpoint: Gibraltar" map was developed simultaneously with the Recall short which took place at that location, and the animation and level design team worked to incorporate the assets and ideas developed by the other team.

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Wikipedia