Outbrain
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| Private | |
| Industry | Internet |
| Founded | 2006 |
| Founder | Yaron Galai, Ori Lahav |
| Headquarters | New York City |
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Key people
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Yaron Galai, CEO |
| Products | Content discovery platform |
| Website | outbrain |
Outbrain is an online advertiser specializing in presenting sponsored website links.
Outbrain is an advertising company. It uses behavioral targeting to recommend articles, slideshows, blog posts, photos or videos to a reader, rather than relying on a more basic "related items" widget. The sites with the recommended articles pay Outbrain for this service, and Outbrain pays the site on which the links appear.
Outbrain's promoted articles are found on more than 35,000 websites, and serves over 250 billion recommendations and 15 billion page views per month. Outbrain's recommendations reach over 87% of US Internet users.
Outbrain first marketed its content discovery platform in 2006.
It was founded by Yaron Galai and Ori Lahav, who were both officers in the Israeli Navy. Galai sold his company Quigo to AOL in 2007 for $363 million,. Lahav worked at Shopping.com, acquired by eBay in 2005.
The company is headquartered in New York with 13 global offices in London, San Francisco, Chicago, Washington, D.C., Paris, Munich, Milan, Madrid, Tokyo, São Paulo, Tel Aviv, Singapore, and Sydney.
The company, as of 2014, had undergone five rounds of funding for a total of $99 million and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium, Lightspeed Venture Partners, and HarbourVest Partners. HarbourVest Partners led Outbrain's most recent round of funding in October 2013, raising $35 million.
Outbrain has acquired four companies—related content recommendation platform, Surphace (February 2011), content curation platform, Scribit (December 2012), and predictive analytics company, Visual Revenue (March 2013). In early 2016, Outbrain acquired technology company Revee.
Outbrain pays publishers to put its links on their sites. External sites that employ the traffic acquisition service pay on a daily pay-per-click or cost-per-click basis with links to third-party content appearing as recommendations alongside editorial content from the web's biggest publishers. Approximately half of that revenue is paid to the site which presented the Outbrain link.
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