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Opposition research


Opposition research (also called oppo) is the practice of collecting information on a political opponent or other adversary that can be used to discredit or otherwise weaken them. The information can include biographical, legal or criminal, medical, educational, or financial history or activities, as well as prior media coverage, or the voting record of a politician. Opposition research can also entail using "trackers" to follow an individual and record their activities or political speeches.

The research is usually conducted in the time period between announcement of intent to run and the actual election; however political parties maintain long-term databases that can cover several decades. The practice is both a tactical maneuver and a cost-saving measure.

The term is frequently used to refer not just to the collection of information but also how it is utilized, as a component of negative campaigning.

In the 1st century B.C., Cicero is said to have gathered information that was damaging to opponents and using it in attacks against them. He accused one political opponent, Catiline, of murdering one wife to make room for another. He attacked Mark Antony in speeches known as the Philippics, eventually prompting Antony to chop off his head and right hand and display them at the Roman Forum.

Opposition research also has its origins in military planning, as evident in such ancient texts as The Art of War, published in the 5th century B.C. by Sun Tzu. This manual for warriors describes the necessity for understanding an opponent's weaknesses, for using spies, and for striking in moments of weakness.

In 18th century England, opposition research took the form of scandalmongering pamphlet wars between the Whig and Tory parties. Writers such as Daniel Defoe, Jonathan Swift, and Henry Fielding participated, often writing under assumed names. This tradition of robust attack was replicated later in the American colonies, when writers such as Thomas Paine or Benjamin Franklin conducted opposition research and published their results.


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