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One South Broad

One South Broad
1 South Broad from west.jpg
One South Broad is located in Pennsylvania
One South Broad
Location within Pennsylvania
General information
Status Complete
Type Office
Architectural style Art deco
Address 1 South Broad Street
Philadelphia, PA 19107
United States
Coordinates 39°57′5″N 75°9′49″W / 39.95139°N 75.16361°W / 39.95139; -75.16361Coordinates: 39°57′5″N 75°9′49″W / 39.95139°N 75.16361°W / 39.95139; -75.16361
Completed 1932
Owner One South Broad, LLP
Height
Roof 472 feet (144 m)
Technical details
Floor count 28
Floor area 465,000 square feet (43,000 m2)
Design and construction
Architect John Torrey Windrim
Developer

Wanamaker's

1 S. Broad Street
Part of Broad Street Historic District (#84003529)
Designated CP April 6, 1984

Wanamaker's

One South Broad, also known as the Lincoln-Liberty Building or PNB Building, is a 28-story 472-foot (144 m) office tower in Center City, Philadelphia, Pennsylvania, United States. The art deco tower, designed by architect John Torrey Windrim as an annex for Wanamaker's department store, was completed in 1932. Wanamaker's Men's Store opened in the first seven floors of the building, which is located a block from Wanamaker's main store, and was intended to rival European department stores with its size and selection. In 1952, the Philadelphia National Bank (PNB) bought the building and converted it into offices and banking space. Until 2014, the building's bell tower was decorated on all four sides with PNB's initials in stainless steel 16 feet (4.9 m) tall. Wells Fargo is the main tenant, occupying almost half the building. The former banking space at street level was converted to retail and restaurant space in 2000.

Containing 465,000 square feet (43,000 m2) of space, One South Broad features a three-story gallery lobby that connects to the Widener Building, adjacent to the south. The 24th and 25th floors originally featured a luxurious penthouse designed for Rodman Wanamaker and his wife; it was converted to office use in 2000 by independent advertising agency Red Tettemer O'Connell + Partners. The tower houses the 17-ton Founder's Bell, one of the largest in the world, a tribute to John Wanamaker by his son Rodman; listed on the Philadelphia Register of Historic Places by the Philadelphia Historical Commission, the bell is rung hourly, except for Sundays.

In the late 1920s, numerous high-rises were being built in Center City Philadelphia. Among the businesses constructing their own skyscrapers was Wanamaker's department store. Under direction of Wanamaker President William L. Nevin, Wanamaker's decided to expand its Philadelphia store by constructing a new building that would contain a store catering to the "Philadelphia gentleman". Nevin directed Wanamaker's to buy property on South Broad Street across the street from Philadelphia City Hall. The land was the site of two late-19th-century 13-story high-rises. On the corner of Broad and Penn Square stood the Lincoln Building, originally called the Betz Building. South of that stood the Liberty Building on the corner of Broad and Chestnut Streets. Both buildings were demolished in 1926 to make way for the Lincoln-Liberty Building.


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