"Once" | |||||||||
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Single by Diana Vickers | |||||||||
from the album Songs from the Tainted Cherry Tree | |||||||||
B-side | "Sunlight" "Jumping into Rivers" (Frou Frou central mix) "Four Leaf Clover" (acoustic) |
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Released | 16 April 2010 | ||||||||
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Recorded | 2009 | ||||||||
Genre | |||||||||
Length | 3:11 | ||||||||
Label | RCA | ||||||||
Writer(s) | |||||||||
Producer(s) | Mike Spencer | ||||||||
Diana Vickers singles chronology | |||||||||
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Professional ratings | |
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Review scores | |
Source | Rating |
Digital Spy | |
Virgin Music | |
Radio 1 |
"Once" is a song by English singer and songwriter Diana Vickers, written by Cathy Dennis and Eg White for Vickers' debut studio album, Songs from the Tainted Cherry Tree (2010). "Once" was produced and mixed by Mike Spencer and released as the album's lead single and Vickers' debut single on 16 April 2010. It reached number one on the UK Singles Chart, making it Vickers' most successful single release to date.
"Once" was given its first play on the Big Top 40 as part of the New Year's Eve special in 2009. It later premiered on BBC Radio 1's Switch show on 31 January 2010. The song was A-listed on MTV and Radio 1's playlist. The song "Sunlight", which Vickers performed during her stint in the West End as Little Voice featured on the single as a B-side.
The song was met with mostly positive reviews.
Nick Levine of Digital Spy gave the song a positive review stating: If her pop career doesn't take off, Diana Vickers can always write a book called How Not To Do Things The Simon Cowell Way. Instead of taking the Syco lucre after finishing fourth on The X Factor back in '08, she signed to RCA - yes, we know it's part of the same label group - lined up a genuinely intriguing cast of collaborators for her debut album (Ellie Goulding, Lightspeed Champion, Guy Sigsworth), and even took time out to star in the West End revival of Little Voice. Leon Jackson, watch and weep. Said album promises all manner of offbeat pop treats, but this debut single is a straight up brain-invader - well, what else would you expect from an Eg White/Cathy Dennis co-write? To be a little more precise, 'Once' is an electro-pop-rock monster whose key lyrical idea - "I'm only gonna let you kill me once" - could probably send Eoghan Quigg cross-eyed. Vickers's hiccupy yelp still won't be to all tastes, but there's no denying that the huge, guitar-powered chorus is as hard to ignore as... well... her trademark hand gesture. .