Omega Workshops

The Omega Workshops Ltd. was a design enterprise founded by members of the Bloomsbury Group and established in July 1913. It was located at 33 Fitzroy Square in London, and was founded with the intention of providing graphic expression to the essence of the Bloomsbury ethos. The Workshops were also closely associated with the Hogarth Press and the artist and critic Roger Fry, who was the principal figure behind the project, believed that artists could design, produce and sell their own works, and that writers could also be their own printers and publishers. The Directors of the firm were Fry, Duncan Grant and Vanessa Bell.

Fry aimed to remove what he considered to be the false divisions between the decorative and fine arts, and to give his artist friends an additional income opportunity in designing furniture, textiles and other household accessories. Fry was keen to encourage a Post-Impressionist influence in designs produced for Omega. However, Cubist and Fauvist influences are also apparent, particularly in many of the textile designs.

To ensure items were bought only for the quality of the work, and not the reputation of the artist, Fry insisted works be shown anonymously, marked only with the letter omega. The products were in general expensive, and aimed at an exclusive market.

In addition to offering a wide range of individual products, such as painted furniture, painted murals, mosaics, stained glass, and textiles, Omega Workshops offered interior design themes for various living spaces. A commission was taken to decorate a room for the 1913 Ideal Home Exhibition, and an illustrated catalogue, including text written by Fry, was published in autumn 1914.

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