Oliver Luckett
| Oliver Luckett | |
|---|---|
| Born | 1974 |
| Nationality | American |
| Education | BA |
| Alma mater | Vanderbilt University |
| Occupation | Businessperson, art collector |
| Known for | Founding or co-founding the companies iBlast, Revver, DigiSynd and theAudience |
Oliver Luckett is an American businessman and art collector. He is the founder of iBlast, Revver, DigiSynd and theAudience.
Born in 1974, Luckett was raised in Mississippi by his mother and father. His father co-owns the Ground Zero blues club with actor Morgan Freeman. While in high school, he learned microbiology and computer coding and received a bachelor's degree in French literature from Vanderbilt University.
In 1999 Luckett cofounded the firm iBlast Networks with former FOX syndication president Michael Lambert and former head of Universal Studios Ken Solomon, and following its founding Luckett served as the company's Chief Technology Officer. In 2005 Luckett cofounded the firm Revver, which was the first company to attach advertisements to amateur and professional Internet videos, providing the video makers with a percentage of the ad revenue. He cofounded the company with Freenet developer Ian Clarke and Steven Starr. He then founded DigiSynd, a company that outsourced packaging, syndication and marketing for digital studios and other content creators. The company was purchased by The Walt Disney Company in 2008. Disney made the decision to create a sequel for Finding Nemo after finding the most liked fan page on Facebook was the film’s character Dory.
Luckett is the cofounder and CEO of theAudience, a social media publishing firm. The idea for the company was developed at a dinner between Luckett and William Morris Endeavor CEO Ari Emanuel. theAudience develops and publishes content across multiple social media platforms. William Morris Endeavor was one of the initial investors in the firm, in addition to City National Bank, and Napster founder Sean Parker. theAudience works with its clients to develop social content and publishing strategies. Content published by theAudience is seen by about one billion social media users per month.
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