Officeworks
 |
|
| Subsidiary | |
| Industry | Retail |
| Founded | June 1994 |
| Headquarters | East Bentleigh, Melbourne, VIC, Australia |
|
Number of locations
|
158 |
|
Key people
|
John Gillam (CEO of Bunnings & Officeworks) Mark Ward (Managing Director - Officeworks) |
| Revenue |
 A$1.9 billion (2016) |
|
A$139 million (2016) |
|
| Total assets |
A$1.4 billion (2016) |
|
Number of employees
|
6,000+ |
| Parent | Wesfarmers |
| Divisions | Officeworks Retail, Officeworks Business, Harris Technology |
| Website | www.officeworks.com.au |
Officeworks is a chain of Australian office supplies stores and the Australian market leader. The company was established in the early 1990s by Coles Myer (which became Coles Group, now part of and owned by WA-based company Wesfarmers). Its head office is located in Bentleigh East, Melbourne. The store concept adopted by Officeworks was based on the US chain Office Depot.
The first Officeworks store opened in the inner city suburb of Richmond in Melbourne on the 16th of June 1994.
Harris Technology, an IT retailer, was purchased by Coles Myer in 1999 and became a subsidiary of the larger office supplies retailer. Viking Australia (a subsidiary of Office Depot) was purchased by Coles Myer in December 2002 and was merged with Officeworks Direct to form Officeworks BusinessDirect, now referred to as Officeworks Business.
By late 2006 the business opened its 100th store in South Yarra, just kilometres from the first store in Richmond. Officeworks had 139 retail stores as at May 2011, with a presence in every Australian state and territory.
Following the purchase of Coles Group by Wesfarmers in November 2007, Officeworks and Harris Technology became part of Wesfarmers' Home Improvement and Office Supplies division.
Officeworks rebranded in 2008, revising its logo, uniforms, store department names, and slogan - "Lowest Prices Everyday". The revised branding positioned Officeworks as a low cost warehouse similar to that of its sister company Bunnings Warehouse. Officeworks also adopted the "Lowest Price Guarantee" similar to that found at Bunnings, where Officeworks will beat any competitor's price of an identical item by 5%. In 2011 Officeworks cut ties with paper supplier APRIL over claims that the paper supplier was illegally logging Indonesian forests.
Officeworks changed its slogan in August 2012 to "Big Ideas. Lowest prices". Under the new advertising campaign, commercials focussed on store prices being checked "twice daily", and slogans such as "we buy in bulk, so you get the lowest prices" were used. Officeworks "lowest price guarantee" still remains with a 5% discount offered if a lower price is found elsewhere. Officeworks also began offering free Wi-Fi access in all stores.
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Wikipedia