Obsession (perfume)
 |
|
| Subsidiary | |
| Industry | Apparel, perfume, Fashion |
| Founded | 1968 |
| Founder | Calvin Klein |
| Headquarters | New York City, United States |
|
Number of employees
|
1001-5000 (2015) |
| Parent |
PVH (2002–present) |
| Website | CalvinKlein.com |
Calvin Klein Inc. is an American fashion house founded by designer Calvin Klein and childhood friend Barry K. Schwartz. The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH.
In 1968, Calvin Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store Bonwit Teller.
In September 1969, Klein appeared on the cover of Vogue magazine.
By 1971, Klein had added sportswear, classic blazers, and lingerie to his women's collection.
In 1973, he received his first Coty American Fashion Critics' Award for his 74-piece womenswear collection - the youngest recipient at that time. Klein won the award again in 1974 and 1975. By 1977, annual revenues had increased to $30 million (equivalent to $121 million in 2018), and Klein had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million (equivalent to $404 million in 2018). In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. By 1981, Fortune figured Klein's annual income at $8.5 million. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. Klein's design assistant at the time, Jeffrey Banks, has claimed credit for the logo garments, stating that he had the logo from a press folder silkscreened onto the sleeve of a brown T-shirt as a present for Klein. The gift was assumed by Schwartz to be part of the upcoming line, and similar logo shirts formed the uniform for the front-of-house staff at Klein's next catwalk show, leading to buyer demand.
In the late 1970s, the company also made attempts to set up its own fragrance and cosmetics lines, but soon withdrew from the market with big financial losses. In the 1980s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women and a men's underwear collection which would later gross $70 million in a single year. Calvin Klein's underwear business promoted later in the 1990s with giant billboards showing images of the pop singer Mark "Marky Mark" Wahlberg, became so successful that his underpants became generally known as "Calvins".
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Wikipedia