Object-oriented analysis and design (OOAD) is a popular technical approach for analyzing, designing an application, system, or business by applying the object-oriented paradigm and visual modeling throughout the development life cycles to foster better stakeholder communication and product quality.
According to the popular guide Unified Process, OOAD in modern software engineering is best conducted in an iterative and incremental way. Iteration by iteration, the outputs of OOAD activities, analysis models for OOA and design models for OOD respectively, will be refined and evolve continuously driven by key factors like risks and business value.
In the early days of object-oriented technology before the mid-1990s, there were many different competing methodologies for software development and object-oriented modeling, often tied to specific Computer Aided Software Engineering (CASE) tool vendors. No standard notations, consistent terms and process guides were the major concerns at the time, which degraded communication efficiency and lengthened learning curves.
Some of the well-known early object-oriented methodologies were from and inspired by gurus such as Grady Booch, James Rumbaugh, Ivar Jacobson (the Three Amigos), Robert Martin, Peter Coad, Sally Shlaer, Stephen Mellor, and Rebecca Wirfs-Brock.
In 1994, the Three Amigos of Rational Software started working together to develop the Unified Modeling Language (UML). Later, together with Philippe Kruchten and Walker Royce (eldest son of Winston Royce), they have led a successful mission to merge their own methodologies, OMT, OOSE and Booch method, with various insights and experiences from other industry leaders into the Rational Unified Process (RUP), a comprehensive iterative and incremental process guide and framework for learning industry best practices of software development and project management. Since then, the Unified Process family has become probably the most popular methodology and reference model for object-oriented analysis and design.