Private | |
Industry | Telecommunications equipment |
Founded | 2014 |
Founders | John Sculley Nitin pujani |
Headquarters | San Francisco, California, U.S. |
Area served
|
Saudi Arabia, Latam, Thailand, United Kingdom, Vietnam |
Products | Obi SF1 (2015) Obi SJ1.5 (2015) Obi MV1 (2016) Obi Lifespeed |
Number of employees
|
70 |
Website | Official website |
Obi Worldphone, previously Obi Mobiles, is a Silicon Valley smartphone manufacturer founded in 2014 by former Apple Inc. and PepsiCo CEO John Sculley. Obi Worldphone manufactures smartphones aimed at the emerging markets rather than very competitive developed markets.
Obi Worldphone launched two of their pioneer low cost smartphones on August 27, 2015. Both models are based upon Android as their operating system. Their third phone, the MV1, was announced in February 2016, and was released to Asian, African, Latin American and European markets in March 2016.
In 2014, former Apple CEO John Sculley saw a gap in the market for well-designed budget handsets. John got in contact with former Director of Industrial Design, Robert Brunner (now a co-founder of Ammunition Design Group) who came up with the raised screen design found on all Obi smartphones. Ammunition subsequently designed the chassis and operating system skin the phones run on, "Obi Lifespeed".
Launched on August 27, 2015, this phone with a raised 5-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels at a PPI of 443 pixels per inch (PPI). The phone comes with a self-developed fork of the Android Operating System called "Obi Lifespeed". The device also features Dolby Audio multi-channel audio, noise cancellation, and utilizes a Qualcomm Snapdragon 615 processor, a Adreno 405 GPU, and a 3000 mAh battery. It can access 4G networks. The device comes in 32GB + 3GB / 16GB + 2GB (respectively Storage and RAM) combinations, and a choice of black or white. The initial retail price for the device is $199 and comes unlocked.
This device was launched at the same time as the SF1, and also has a 5-inch touchscreen display, however a lower resolution, lack of 4G, and lack of some luxuries lends this phone a cheaper $129 retail price. The device comes in red.