Obi Asika
| Obi Asika | |
|---|---|
| Born |
October 3, 1968 Onitsha, Anambra State, Nigeria |
| Occupation | Creative industries entrepreneur, record label executive, television & live event executive producer |
| Spouse(s) | Yetunde Asika |
| Website | Official website |
Obi Asika (born October 3, 1968) is a Nigerian creative industries entrepreneur. He is most known for his involvement in the growth of Nigeria’s music industry, as the founder and CEO of Storm 360 - an indigenous music label which spawned some of the African continent’s most successful musical entertainers, including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix. He is a founding partner of Dragon Africa - a Strategic Communications Firm based in London, Lagos and Accra, and is the Chairman of OutSource Media, a leading communications and content production company. Obi Asika also sits on the board of the Collecting Society of Nigeria (COSON)., and is a prominent figure in laying the infrastructure for the growth and development of the media & entertainment industry
Obi Asika hails from the famous town of Onitsha in Anambra State, Nigeria and was born at the peak of the Nigerian civil war. His father, Anthony Ukpabi Asika, was Administrator of East Central State, Nigeria during the military regime of General Yakubu Gowon. Obi attended Ekulu Primary School, Enugu from 1974 to 1977, and then proceeded to the United Kingdom where he attended Ashdown House between 1977 and 1982. From Ashdown House, he gained a Direct Entry into the famous Eton College, having obtained a Distinction in the National Common Entrance Exams in the UK. At Eton College, Obi held several prominent positions including School Prefect, Secretary of the Political Society and Secretary of the Film Society.
Obi Asika was a Research Assistant at the World Trade Centre of Nigeria between 1986 and 1987. In 1987, he enrolled at the University of Warwick from which he received an LLB Hons in 1990. At the University of Warwick, Obi Asika was Secretary, Nigerian Society; Member, Political Society; Member, Afro-Caribbean Society; Radio Host & DJ and Events Promoter.
Asika has wide transnational business interests in areas including oil and gas, real property, information technology, agriculture, sports, media & entertainment. Between 1987 and 1990, Obi Asika organized several successful concerts, charity and entertainment events at university campuses around the UK . He also hosted a weekly radio show at the University of Warwick with a large listening audience. He was equally DJ and promoter of over 200 events at universities and clubs in London, using venues such as Legends, Dingwalls, Camden Palace, Hippodrome, Wall Street, Shaftesbury’s, Crazy Larry’s, Roxanne’s, L’Equipe Anglaise among many others.
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