OWSLA
| OWSLA | |
|---|---|
 |
|
| Parent company | Warner Music Group |
| Founded | August 17, 2011 |
| Founder | Skrillex (Sonny Moore) |
| Status | Active |
| Distributor(s) | Atlantic Records Group |
| Genre | |
| Country of origin | United States |
| Location | Los Angeles, California |
| Official website | www |
OWSLA is a record label and creative collective founded by Sonny "Skrillex" Moore and co-founded by Tim "Bitvargen" Smith, Kathryn Frazier, and Clayton Blaha. Skrillex announced the label on 17 August 2011. The label's first release was Porter Robinson's Spitfire, which reached number one on Beatport.
Prior to the record label, Skrillex had teamed up with Zedd, 12th Planet and Flinch to release a free EP titled Skrillex Presents Free Treats Volume:001 in 2011. The 19-track sequel was released on the record label on March 13, 2012.
The name "OWSLA" is a reference to Richard Adams' fantasy novel Watership Down which is about a group of anthropomorphized rabbits who live in a Sandleford warren.
On 12 December 2012, OWSLA launched their subscription program, "The Nest" later named "OWSLA IV" to distinguish it from the blog "Nest HQ". This subscription is exclusive via drip.fm. Other participating labels include Mad Decent and Fool's Gold Records. The program allows monthly subscribers to early access or exclusive tracks and remixes, remix stems, DJ sets, discounts, and other rare/exclusive items.
NEST HQ is a blog formed in 2013. In April 2014, the website re-launched the Nest sub-label formerly hosted on Drip.fm now providing all releases as free downloads. The sub-label's first release on the Nest HQ was AC Slater's Back to the Floor EP.
In October 2012, Skrillex announced the first OWSLA tour which saw an assorted roster of the label's artists tour North America. Performing acts included The M Machine, Kill the Noise, Jack Beats, Alex Metric, Birdy Nam Nam, Seven Lions, Monsta, Nick Thayer, Kill Paris and Alvin Risk.
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