NuvoTV
| NuvoTV | |
|---|---|
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|
| Launched | January 1, 2000 |
| Closed | September 30, 2015 |
| Owned by | Fuse Networks, LLC. |
| Slogan | We Are It |
| Country | United States |
| Language | English |
| Broadcast area | Nationwide |
| Headquarters | Glendale, California |
| Formerly called | Sí TV (2004–11) |
| Replaced by | FM, Fuse |
NuvoTV (formerly known as Sí TV) was an American cable television network. It was launched on February 25, 2004 that catered to the Latino community with exclusively English-language programming. The channel shut down on September 30, 2015 to merge with Fuse and it was replaced by FM.
Founded by American entrepreneurs Jeff Valdez and Bruce Barshop, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language entertainment aimed primarily at a Latino audience. In 1998, the company produced two half-hour bilingual programs – the talk show Cafe Ole with Giselle Fernandez and the comedy series Funny Is Funny – for the Spanish-language cable channel Galavisión. The two series, which dealt primarily with Latino culture in the United States, helped boost Galavisión's audience share on weekends in the 18–34 Latino demographic by 83%. When Sí TV and Galavisión parted ways in August of that year, Valdez sold the shows into national syndication in 52 markets, drawing solid ratings in New York City, Atlanta, Houston and San Antonio.
On March 10, 1999, Sí TV announced plans to launch the first English-language cable network aimed at young Latinos. Valdez expressed interest in debuting the channel during the first quarter of 2000. George A. Greenberg of Newberger Greenberg & Associates, a media advisory firm that helped develop the Sci-Fi Channel prior to its August 1992 launch, said the network was expected to initially be available to approximately 6 million U.S. homes. Greenberg estimated that it would cost about $30 million to get Sí TV "up and running" and another $70 million to operate it for its first three years. According to Los Angeles Times columnist Kevin Baxter, although Latinos make up 11% of the population of the United States, and "their numbers are growing six times faster than the population at large", there have been few attempts to develop programming of "relevance to the acculturated segment of that community". Esther Renteria, chairwoman of the National Hispanic Media Coalition, stated that: "I think there's a need for Sí TV, but whether it's too soon or not, I don't know".
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