Nuts TV
| Nuts TV | |
|---|---|
 |
|
| Launched | 12 September 2007 |
| Closed | 15 January 2009 - remained on Broadband until 2014 |
| Owned by | Turner Broadcasting System Europe (Time Warner Inc.) |
| Timeshift service | Nuts TV +1 - also shutdown |
Nuts TV was a British television channel related to Nuts magazine. Nuts TV began broadcasting on Freeview channel 42 on 12 September 2007, and launched on Sky Digital on 21 January 2008. A 1-hour timeshift channel, Nuts TV +1 launched on 20 October 2008.
Nuts TV was launched by the magazine's owner IPC Media and Turner Broadcasting, which are both parts of the Time Warner media empire. The service was produced by etv media group, with advertising sales handled by Turner.
On 28 October 2008, Turner Broadcasting announced that Nuts TV was to be taken off Freeview in early 2009 and replaced with CNN International, but will carry on as an internet channel. It is also announced that Nuts TV was to be taken off Sky Digital in January 2009 along with Nuts TV +1. Nuts TV was closed down at 3 am on 14 January 2009 and was on broadband until the magazine's closure in April 2014, when all the company's properties were terminated.
Most of the content for the channel was produced in-house in their purpose-built studio. A spokesperson for Nuts TV commented that the channel was looking for some third party ideas to expand its schedule, however as the channel was closed down this never came to light
Prior to launch, information was released to the press about the channel's content; "The channel's programming will feature a live format reflecting Nuts' brand of "unique and fast-paced humour". Nuts TV will take the magazine into the TV arena with exclusive original content within a live studio setting" according to a joint statement made by Turner and IPC. "Cameras will be placed all over the set such as the corridors and production offices to allow the producers to show action from behind the scenes. The programming will be live, five nights a week, with hosted highlights for the remaining two. This live format is suited to the Nuts audience, who are familiar with the pace, variety and immediacy of the web".
"Whilst Nuts TV will have all the character and personality of the magazine, it will not replicate it, and will offer its own unique take on girls, sport, entertainment, gadgets, cars and news. Much of the show will involve viewers as the new channel seeks to include as much user-generated content as possible such as phone ins, the ability to send in content such as mobilephone videos and text messages. The first part of participation all ready involves the chance for viewers to become guest presenters".
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