Now You See Me, Now You Don't is an album by the English singer Cliff Richard released in August 1982 on the EMI label. It reached No. 4 in the UK albums chart, No. 1 in Denmark, No. 21 in Australia and No. 19 in New Zealand. It was certified Gold in the UK.

The lead single from the album, "The Only Way Out" was released in July 1982, reaching No. 10 in the UK Singles Chart. With this foundation, the album peaked at No. 4 on its debut in early September - matching the chart placing of Richard's previous two studio albums. Follow-up single "Where Do We Go from Here" was released in September, but stalled at No. 60. In Germany, "It Has to Be You, It Has to Be Me" was released as a single instead, and reached number 36 in a five-week chart run.

Late in November, "Little Town" was lifted from the album to become Richard's first Christmas song to be released as a Christmas single. It reached No. 11 in December.

Richard first went public about his Christian faith in June 1966. The following year he released Good News, his first album of traditional gospel songs. It mixed rock-tinged American gospel with traditional hymn performances. Richard followed it up with further gospel and Christian albums intermingled between releases of his mainstream pop albums, About that Man (primarily spoken-word, 1970), His Land (a film soundtrack, 1970), Help it Along (a live album, 1974) and Small Corners (his second studio gospel album, 1978).

Richard had also begun intermingling gospel tracks into some of his mainstream pop albums, starting with "Such is the Mystery" on his 1976 album I'm Nearly Famous, and continuing on 1977's Every Face Tells a Story. From then on, more gospel songs that he considered to be musically high-calibre became available to him; he included three gospel songs on his 1981 album Wired for Sound. For his 1982 follow-up album (which became Now You See Me, Now You Don't), Richard planned a fully-fledged gospel album. He chose to produce it together with Craig Pruess. A quote from Pruess identifies two particular goals Richard had in mind for the album: "He wanted this album to be more heavyweight and wanted to break away from the pop sound. He approached it to prove a point. He didn't want his gospel albums to be regarded as inferior to his other albums. He felt they could be as good as anything else he did. He wanted to fuse his beliefs and his enthusiasm with his professional life."

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