Now, Now
| Now, Now | |
|---|---|
 |
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| Background information | |
| Origin | Blaine, Minnesota, USA |
| Genres | Indie rock |
| Years active | 2003–present |
| Labels |
Afternoon Records (2007–2010) No Sleep Records (2010–2011) Trans- Records (2011–present) |
| Website | nownowband |
| Members | Cacie Dalager Bradley Hale Jess Abbott |
| Past members | Justin Schweim Britty Hale Christine Sako |
Now, Now, formerly known as Now, Now Every Children, is an American indie rock band formed in Blaine, Minnesota and based in Minneapolis. The band is composed of Cacie Dalager (vocals, guitar, keyboard), Bradley Hale (drums, backing vocals), and Jess Abbott (guitar, vocals).
The band was formed in roughly 2003. Classmates Cacie Dalager and Bradley Hale met in high school marching band when they were both sixteen years old; they eventually started writing songs together, starting with an acoustic song dedicated to a college-bound friend. The band's name, according to Dalager, was an in-joke resulting from a typo in an online chat. The band considered using the name for an EP title, but it stuck as the band name when they officially started the project. Dalager and Hale were joined by Brad's sister Britty on keyboards, and school friend Justin Schweim on bass for the recording of their first EP and their first few shows in the Minneapolis area. Shortly before the band began recording their first album, Schweim left their live setup, and Christine Sako stepped in. Jess Abbott joined the band in Summer 2009 after moving from Maine to Minnesota, initially just for the summer until she left for college, however she became a permanent member shortly after.
In 2007, Now, Now signed to local Minneapolis-based indie record label Afternoon Records, founded by friend Ian Anderson. The band recorded and released two EPs on the label in early 2008, titled Not One, But Two and In The City. In September 2008, the band opened for Mates of State in Minneapolis, a performance that Dalager then regarded as "easily my favorite show we have ever played." Anderson produced their full-length debut album Cars, released digitally on December 15, 2008 and on CD on July 9, 2009. Its release was accompanied by an album release show on December 12 at Minneapolis venue 7th Street Entry. The band played The Bamboozle festival on May 3, 2009 and supported Paramore on tour across Europe in December 2009.
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