Northwest Afternoon
| Northwest Afternoon | |
|---|---|
| Genre | live Talk/Lifestyle/variety |
| Presented by | Dick Foley (1984-1996) Dana Middleton (1984-1992) Cindi Rinehart (1984-2008) Elisa Jaffe (1992-2007) Kent Phillips (1996-2008) Natasha Curry (2007-2008) Rachelle Murcia (2007-2008) |
| Original language(s) | English |
| No. of seasons | 24 |
| Production | |
| Location(s) | Seattle, Washington, United States |
| Camera setup | Multiple camera |
| Running time | 60 minutes |
| Release | |
| Original network | KOMO-TV/Seattle (United States) |
| Original release | September 24, 1984 – September 5, 2008 |
| External links | |
| Website | www |
Northwest Afternoon (also known at times as NWA) was a local television talk show in the United States. It aired weekdays at 3PM in the Puget Sound area of Washington. It was produced locally by Seattle TV station KOMO-TV Channel 4, and debuted in September 1984. The series ended its run on September 5, 2008 after a run of nearly 24 years.
The show's format, unchanged since its debut, began with a 15-minute daily recap of soap opera serials aired that day, with the last 45 minutes being a talk/variety-type show. In the latter portion of the show, subjects could vary from show to show. In one show, a famous TV, movie, or newsmaking celebrity may make an appearance as a special guest (usually discussing their latest work, etc.), while the very next day could focus on a guest who has survived against all odds.
The show originated from Studio C of KOMO-TV's old building until it was demolished to make way for Fisher Plaza in 2000.
On June 10, 2008 KOMO-TV announced that Northwest Afternoon was cancelled because of increased competition against first-run syndicated fare from Dr. Phil on KING-TV, Rachael Ray on KIRO-TV, and Maury on KCPQ. These shows had made inroads into Northwest Afternoon's once-comfortable ratings, making it difficult for station management to continue producing the show. The stunning announcement came after the series won a local Emmy. A 24-year retrospective send-off was aired on September 4, 2008, with the last show airing on September 5. The show was replaced by The Doctors, a syndicated show that premiered on September 8, 2008.
The cancellation of Northwest Afternoon came as a surprise considering many stations across the country are adding more local programs to their daytime schedules including KGO-TV in San Francisco with The View from the Bay, KSTP-TV in Minneapolis with Twin Cities Live, KUSA-TV in Denver with Colorado & Company, WXIA in Atlanta with Atlanta & Company, KXTV in Sacramento with Sacramento & Company, and KSDK in St. Louis with Show Me St. Louis, just to name a few.
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