Nora C. Quebral
| Nora C. Quebral | |
|---|---|
| Occupation | Academic |
| Known for | pioneering the discipline of development communication in Asia |
Nora Cruz Quebral is a pioneer in the discipline of development communication in Asia and is often referred to as the "mother of development communication", giving birth to an academic discipline and training many scholars in that field. Among her students were internationally known devcom educators and practitioners such as Felix Librero, Pedro Bueno, Antonio Moran, Alexander Flor, Rex Navaro and Maria Celeste Cadiz. Her landmark 1971 paper entitled Development Communication in the Agricultural Context and her leadership of what was then the UP College of Agriculture's Department of Agricultural Communication, paved the way for academic programs in development communication at the University of the Philippines Los Baños (UPLB). That institution later became the UPLB College of Development Communication (CDC), where Quebral still serves as Professor Emeritus.
In three separate terms spanning 17 years, from 1966 to 1985, Quebral served as the chairperson of the various earlier incarnations of what later became the CDC, where her colleagues refer to her by her initials, "NCQ".
She now mostly serves as a consultant, and founded the Nora C. Quebral Development Communication Centre, Inc., which conducts development communication projects in health, the environment and agriculture.
She received the first Hildegard Award for Women in Media and Communication in 2007.
The former dean of the UPLB College of Development Communication, noted that:
The history of the UPLB College of Development Communication is in a large part the history of Nora’s career in the academe, along with that of the development communication program and its practice at Los Baños.
Quebral has, time and again, redefined development communication over the years, rethinking its basic tenets and reorienting her definition to fit the evolving challenge of development. These revisions to her definition of the field have served as guides towards new directions for the numerous scholars and practitioners of the field.
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