Non-sports trading card

Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects. Non-sports cards are trading cards whose subjects can be virtually anything other than sports-themed.

The earliest popularly collected versions of most trading cards were issued as premiums in packages of cigarettes well over 100 years ago. While sport figures were most often the subject depicted on the card (usually issued one per pack), a wealth of various subjects from outside the world of sports were additionally featured on cigarette cards. These included people from the world of entertainment, exotic animals, and famous places, among various other non-sport subjects.

Eventually, as the cigarette makers ceased issuing cards in their products, both non-sport and sports cards were still sometimes given as a bonus with a stick of bubblegum or along with other food products including candy and cereal. By the 1950s both sports and non-sport cards had achieved a popularity that allowed them to become the selling point. A piece of gum was still included in most packs of non-sport cards up until approximately 1990, at which time gum stopped being included in the packs along with the cards. Very few card issues from the past 20 years have included bubble gum in the packs, making the once common term "bubble gum cards" a misnomer in the modern day. While non-sports cards initially showcased such real world subjects as entertainers, animals, and famous places, their success expanded with the introduction of new concepts created specifically for the cards including the popular Wacky Packages product label parody sticker cards from the Topps Company, issued in their original run in the late 1960s through the mid-1970s. Cards depicting historical events have also proven popular over the years. Over the past 50 years, cards based on television series and movies have gained much traction in the hobby and today, media-based cards account for a significant portion of the cards produced. Some of the most popular media-based non-sport cards have been based on Star Wars, Star Trek, Batman (television and movies), Planet of the Apes, Lord of the Rings, Buffy the Vampire Slayer, and many others. Other popular modern day non-sport cards are based on comic books including Marvel Comics, DC Comics and independent comic book publishers.

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