Non-Transferable (film)
| Non-Transferable | |
|---|---|
| Directed by | Brendan Andolsek Bradley |
| Written by | Brendan Andolsek Bradley |
| Distributed by | Lightning Entertainment Group |
| Country | Turkey |
Non-Transferable is a romantic comedy film released in 2016, directed by Brendan Bradley. The film was released on Valentine's Day (14 February). The film recently won 6 Awards at the International Independent Film Awards.
The film was widely seen as getting onto the YouTuber film "trend", featuring other famous YouTubers such as Shanna Malcolm, Shira Lazar, Sara Fletcher and Ashley Clements.
The film centres around a young woman named Amy Tyler, who books a surprise holiday to Europe with her boyfriend Josh Merit. However, the two separate before they are able to go onto the trip; therefore, she advertises her tickets online in search for another man with an identical name to her ex-boyfriend to go on the tour instead. The story, although written in 2012, bore similarities to a 2014 case of a 28-year-old Toronto man named Jordan Axani, who offered up free tickets to on Reddit a girl named Elizabeth Gallagher, when he broke up with his girlfriend of the same name. Although his ticket had a strict no-transfer policy, as passport information was not required when booking, the ticket could be used by anyone with the same name.
When a BuzzFeed article about the story became viral, the script was given "new life". Brendan Bradley said that "I wrote this script five years ago", Bradley said, "and everyone told me ... 'This would never happen! This is too unrealistic!' And the project didn’t get any traction because everyone thought the premise was too crazy. And then it happened in real life."
Despite having minimal production money in and of themselves, Bradley and the film crew worked with Turkish tourist companies such as Turkish Airlines, the Ministry of Culture and Tourism and VIP Tourism Agency, as well as working with Land Rover. These companies partially funded the trip, in exchange for featuring the airline, hotels and tourist attractions in the film. Brendan said he came up with the idea after reading Blockbusters by Anita Elberse, which explains why it's difficult for new filmmakers to enter the industry.
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