Noitamina

Noitamina (ノイタミナ^?, stylized noitaminA, "Animation" written backwards) is a Fuji Television programming block, devoted to anime, originally broadcast every Thursday late night from 24:45 to 25:15 (or 00:45 to 1:15 Friday morning). It was launched with the intention of expanding the target audience beyond the typical young male demographic.

The timeslot was expanded from half an hour to a full hour in 2010, and airs Thursday nights from 24:45 to 25:45 (or 00:45 to 1:45 Friday morning) but returned to half an hour timeslot in 2015 due to 5 noitaminA-produced films to be shown in Japanese theaters in the same year. So far the only non-anime series aired on noitaminA was the live-action adaptation of Moyasimon: Tales of Agriculture in 2010.

On April 15, 2010, Fuji TV and Funimation announced an agreement that allows Funimation to simulcast series from the noitaminA block in North America within an hour of their airing in Japan.

More recently, it signed a deal with Amazon to exclusively stream and simulcast series from the noitaminA block through their Prime Instant Video service on March 17, 2016, starting with Kabaneri of the Iron Fortress.

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