Noid

The Noid
The Noid as he appears in a 1980s commercial for Domino's Pizza
First appearance	1986
Voiced by	Pons Maar
Information
Gender	Male
Occupation	Ruining pizza

The Noid (voiced by Pons Maar) is an advertising character for Domino's Pizza created in the 1980s. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. (The word "Noid" evolved from the original concept of a Gnome attacking a pizza, the change to Noid was driven by copyright laws)

The Noid was created in 1986 by Group 243, the advertising agency of record for Domino's Pizza.

In 1988 a Saturday morning cartoon series called The Noids was planned by CBS that would have featured the Noid, but the series was scrapped amid complaints that it was merely an advertising ploy and not a show for children.

As part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. The object of the game is to deliver a pizza within a half-hour time limit in an apartment building swarming with Noids (some of which are armed with pizza-seeking missiles or water balloons). The common version is version 1.0 and has CGA graphics and PC speaker sound effects, although version 1.1 also exists which added support for EGA graphics and Adlib music. In 1990, Capcom released a different video game, Yo! Noid, for the NES.

The Noid has made a few appearances in modern-day entertainment, including an altercation in the Family Guy episode "Deep Throats", in an episode of 30 Rock, in a segment of Michael Jackson: Moonwalker and in two episodes of The Simpsons, once as a Thanksgiving Day parade balloon in the episode "Homer vs. Dignity," and the other in person in the episode "She of Little Faith". The Noid is referred to in the 19th episode of season 2 of The Goldbergs (set in the 1980s), when Barry lands a job delivering pizzas and is told how important it is to "avoid the Noid". He is so bad at his job, the boss eventually accuses Barry of being the Noid.