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No Tomorrow (song)

"No Tomorrow"
NoTommorow.jpg
Single by Orson
from the album Bright Idea
B-side "Everything"
"Jessie"
Released February 27, 2006
Format 7", CD, digital download
Recorded 2005
Genre Power pop, indie rock
Length 2:47
Label Mercury
Producer(s) Noah Shain, Orson, Chad Radchild
Orson singles chronology
"No Tomorrow"
(2006)
"Bright Idea"
(2006)

"No Tomorrow" is the debut single by American pop rock band Orson. It was released on February 27, 2006 as the lead single from their debut studio album, Bright Idea (2007).

Despite entering the UK Singles Chart at #5 (selling 22,337 copies), "No Tomorrow" climbed two weeks later to gain the top spot, which earned the band the record for the lowest ever weekly sales of a UK number-one single, selling only 17,694 copies. It held this record for over a decade until "One Dance" by Drake sold even fewer copies during its ninth week at number 1 in June 2016.

The single went on to be the UK's twelfth best-selling single of 2006, having spent seven weeks in the UK Top 5 and 18 weeks in the Top 75. The single, however, had previously been released as a free download on the iTunes music store, where it became the most downloaded single of the week to date. In France, it is the soundtrack of the TV series Les Bleus.

The first two music videos which helped to put Orson onto the map were both directed by Tony Petrossian. The video for "No Tomorrow" uses a spotlight device to show only bits and snippets of the singer's night out with a girl. It features the attention focused on a circular light that moves around the screen and allows you to see through; the rest of the picture is darker than what's shown in the light and sometimes goes all black. The video for "Bright Idea" features a device that originated with Picasso when he took his still image labeled "Menotaur." In the Tony Petrossian-helmed music video, the streaking light effect comes to life and real time.


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