No Mercy (2004) | ||||
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Promotional poster featuring John "Bradshaw" Layfield
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Tagline(s) | "Business can be Brutal..." | |||
Information | ||||
Promotion | World Wrestling Entertainment | |||
Brand(s) | SmackDown! | |||
Sponsor(s) | Day of Reckoning | |||
Date | October 3, 2004 | |||
Attendance | 10,000 | |||
Venue | Continental Airlines Arena | |||
City | East Rutherford, New Jersey | |||
Pay-per-view chronology | ||||
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No Mercy chronology | ||||
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No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), which took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey. It was the seventh annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner.
The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion John "Bradshaw" Layfield (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena defeated Booker T to win the WWE United States Championship, and The Big Show defeated Kurt Angle.