Building 17, RCA Victor Company, Camden Plant
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Location | 1 Market Street, Camden, New Jersey |
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Coordinates | 39°56′59″N 75°07′37″W / 39.949671°N 75.126990°WCoordinates: 39°56′59″N 75°07′37″W / 39.949671°N 75.126990°W |
Area | 3.7 acres (1.5 ha) |
Built | 1909 |
Architect | Ballinger & Perrot |
Architectural style | Classical Revival |
NRHP Reference # | 02001253 |
NJRHP # | 3033 |
Significant dates | |
Added to NRHP | October 4, 2002 |
Designated NJRHP | September 18, 2002 |
The Nipper Building is a colloquial name for The Victor condominiums, and formerly, Building 17, RCA Victor Company, Camden Plant. The structure is a historical building located in Cooper Grant neighborhood of Camden, Camden County, New Jersey, United States. For many years Camden was the headquarters of the Victor Talking Machine Company, later RCA Victor. Originally a Victrola cabinet factory, the building was converted into luxury apartments and retail space in 2004.
The Nipper Building, now known as 'The Victor', was originally constructed during 1909-1916, by the architectural and engineering firm of Ballinger & Perrot.
Francis Barraud, an unknown British artist, painted a picture of his brother's dog, sitting attentively in front of a phonograph. "Nipper", the alert Fox Terrier, became the best known dog in the world. The painting, called His Master's Voice, was sold to the British Gramophone Company Ltd. and eventually became the trademarks of both the Gramophone Company and its new American affiliate, the Victor Talking Machine Company in 1901. The Radio Corporation of America absorbed the Victor Company in 1929 and the acquisition included the Camden manufacturing plant and the "His Master's Voice" trademark. The four stained glass windows in the buildings tower depicting the Nipper trademark were originally installed in 1915 and were illuminated at night. In 1968, RCA introduced a new corporate logo and de-emphasized both the "Victor" and Nipper trademarks. The windows were removed from the tower in 1969 and replaced with RCA's new logo painted on large sheets of plywood. Beginning in 1976, partly in response to public demand, the Nipper trademark was reinstated to many RCA products and used again in RCA advertising. On April 10, 1979, RCA held a ceremony in Camden dedicating four new stained glass windows, identical to the originals, which had been reinstalled in the tower. These windows were damaged by neglect and vandals after General Electric, which had absorbed RCA in 1986, vacated the building in the 1990s. The damaged windows were replaced after the building was acquired by Dranoff Properties and converted into loft apartments.