Nielsen Online
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| Public | |
| Traded as | : NLSN S&P 500 Component |
| Industry | Media |
| Founded | August 24, 1923 |
| Founder | Arthur Nielsen |
| Headquarters | United Kingdom |
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Key people
|
James Attwood (Executive Chairman) Mitch Barns (CEO) Steve Hasker (COO) Jamere Jackson (CFO) |
| Products | Consumer information Consumer research Market measurement |
| Revenue |
 $6.2 billion (2015) |
|
$975 million (2015) |
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Number of employees
|
44,000 (2015) |
| Website | www.nielsen.com |
Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data, and measurement company with headquarters in the United States. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2015.
The company is listed on the (NYSE) and is currently a component of the S&P 500.
In 2016, American Marketing Association ranked Nielsen number 1 among top 50 Market Research Firms in the United States.
Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of “market share” a practical management tool. The Company was originally incorporated in the Netherlands and later was purchased on May 24, 2006 by a consortium of private equity firms (collectively, the “Sponsors”).
In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, shares started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the , merged with Nielsen Holdings plc, by way of a cross-border merger under the European Cross-Border Merger Directive, with Nielsen Holdings plc being the surviving company (the “Merger”). The Merger effectively changed the place of incorporation of Nielsen’s publicly traded parent holding company from the Netherlands to England and Wales, with no changes made to the business being conducted by Nielsen prior to the Merger.
Headquartered in the United Kingdom, Nielsen is a leading global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with a comprehensive understanding of what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.
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