Nickelodeon Central (Dreamworld)
| DreamWorks Experience | |
|---|---|
 |
|
| Location | Dreamworld |
| Coordinates | 27°51′51″S 153°19′00″E / 27.864100°S 153.316752°ECoordinates: 27°51′51″S 153°19′00″E / 27.864100°S 153.316752°E |
| Status | Operating |
| Opening date | 31 March 2012 |
| Replaced |
Kid's World (2011-2012) Nickelodeon Central (2002-2011) Kennyland (1999-2002) |
| Theme | DreamWorks Animation |
| Attractions | |
| Attractions | 13 total |
| Roller coasters | 1 |
| Other rides | 7 |
| Shows | 1 |
DreamWorks Experience is a themed land at the Dreamworld theme park on the Gold Coast, Queensland, Australia. It replaced the existing children's area at the park which has previously been themed to Nickelodeon and themed generically. The DreamWorks Experience officially opened on 31 March 2012.
The area which DreamWorks Experience currently occupies was originally known as Village Green when it opened in 1983. In 1998, the area was renamed to Village Oval. In 1999, the northern end of Village Oval was redesigned to become Kennyland. In early 2002, Kennyland was removed and most of Village Oval was fenced off. Some of the children's rides were moved to Rivertown to allow for the construction of Nickelodeon Central. During that year the leftover rides were rethemed and relocated to their current positions as part of Nickelodeon Central. Nickelodeon Central opened on 26 December 2002 as the largest children's area in an Australian theme park. In 2008, SpongeBob FlyPants (now Gingy's Glider) opened to expand Nickelodeon Central's offerings. Towards the middle of 2011, elements of Nickelodeon theming started to be removed leading to speculation that the contract with the television network was being terminated. By the start of the winter holidays on 25 June 2011, all of the rides were renamed to a generic interim kids theme: Kid's World. In October 2011, the former Nick Pics building and the Remota Boats area were demolished with work beginning on a replacement building on the Nick Pics site.
Earlier in 2011, the outgoing CEO of Dreamworld, Noel Dempsey, leaked Dreamworld's plans to team up with DreamWorks Animation on his LinkedIn profile page. On 10 November 2011, Dreamworld officially announced a three-stage plan to incorporate DreamWorks Animation films and characters into its theme park. The first phase, set to open 19 December 2011, was the DreamWorks Holiday Shrektacular Show which featured 8 DreamWorks Animation characters live on stage. The second phase will include the retheming of Dreamworld's kids area, Kid's World, into a 8,400-square-metre (90,000 sq ft) DreamWorks Experience precinct. This phase is set to open in Easter 2012. The final phase will be the development of an eating and meet-and-greet area called Kung Fu garden. The three phases are expected to cost $10 million to complete.
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