Niche blogging

Niche blogging (CanE, UK /ˈniːʃ/ or US /ˈnɪtʃ/) is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs may appeal to "geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people." While it could be argued that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.

Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.

Usually, niche blogs will contain affiliate links or advertisements of some sort (pay-per-click or products or both). In some cases, the purpose of the niche blog is to incite the reader into visiting another website which may then attempt to sell the reader a product or service.

Niche blogging and splogging are often hard to distinguish. However, niche blogging's reliance on pay-per-click advertising and other revenue streams usually requires such blogs to have valuable content related to their chosen niche, unlike a splog.

The popularity of niche blogging among new marketers can be attributed to several factors, including cost, adaptability and generating traffic.

Blogging can be a low-cost operation using free hosting platforms, including WordPress, Blogger and Tumblr. Bloggers who choose to invest can purchase domain names or self-host their blogs for a cost. Self-hosted blogs are popular, as Google also takes a website's speed as a ranking factor therefore SEOs recommend webmasters to host their blogs on high quality servers.

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Wikipedia