Next Plateau Entertainment
| Next Plateau Entertainment | |
|---|---|
 |
|
| Founded | 1984 |
| Founder | Eddie O'Loughlin |
| Genre | Various |
| Country of origin | United States |
| Location | New York City, New York |
| Official website | NextPlateauEnt.com |
Next Plateau Entertainment (formerly Next Plateau Records) is an American record label that currently operates in association with Universal Republic Records.
1980s
Seminal, New-York-based indie Next Plateau began in the early 1980s and immediately attracted trendsetting writers and producers, such as John Robie, who had a major hand in introducing pop-oriented electronic music to American dance floors through his productions of C-bank’s “One More Shot,” and “Get Wet,” as well as his groundbreaking “Planet Rock” record. The company transitioned into the 1980s emerging freestyle scene and signed such luminary acts as Sweet Sensation, which had a smash hit with “I’m Hooked On You”. Next Plateau then advanced onto the burgeoning hip hop landscape, and signed some of the cutting-edge artists and trendsetters of this decade and genre, including DJ Red Alert, Kings of Pressure, O.C., and Crazy Eddie from the Fearless Four, as well as Salt-n-Pepa, the underground divas who became iconic international stars.
1990s
During the 1990s Next Plateau made its move into mainstream music by blasting radio hit after radio hit onto the Top 10 of the American and international airwaves, with Paperboy’s “Ditty”; Sybil’s “Don’t Make Me Over” and “Walk On By”; Boy Krazy’s “That’s What Love Can Do”; KWS’s “Please Don’t Go”; and the ever-evolving Salt ‘N’ Pepa with its numerous hits, which included “Let’s Talk About Sex,” “Push It,” “Shoop,” and “Whatta Man,” along with 12 million album and 15 million single sales.
In 1992, Next Plateau was distributed by PolyGram until 1996 when distribution was switched to Roadrunner Records, which was at the time was distributed by RED Distribution until the company's assets (excluding the company's name) was sold to PolyGram, Roadrunner, and Warner/Chappell Music in 1999.
2000s
Next Plateau was restarted in 2004, and with his ear still to the street, company founder Eddie O’Loughlin discovered Latino dance-music twins Nina Sky, whose debut single, “Move Your Body,” was a top-5 mainstream worldwide hit; Next Plateau once again became the home of electro, dance, and trance recordings percolating at the clubs. Today, the company is firmly established as a destination for DJs, producers, and artists.
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