News style, journalistic style or news writing style is the prose style used for news reporting in media such as newspapers, radio and television.
News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience. The tense used for news style articles is past tense.
News writing attempts to answer all the basic questions about any particular event—who, what, when, where and why (the Five Ws) and also often how—at the opening of the article. This form of structure is sometimes called the "inverted pyramid", to refer to the decreasing importance of information in subsequent paragraphs.
News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeliness, human interest, oddity, or consequence.
The related term journalese is sometimes used, usually pejoratively, to refer to news-style writing. Another is headlinese.
Newspapers generally adhere to an expository writing style. Over time and place, journalism ethics and standards have varied in the degree of objectivity or sensationalism they incorporate. Definitions of professionalism differ among news agencies; their reputations, according to both professional standards and reader expectations, are often tied to the appearance of objectivity. In its most ideal form, news writing strives to be intelligible to the majority of readers, engaging, and succinct. Within these limits, news stories also aim to be comprehensive. However, other factors are involved, some stylistic and some derived from the media form.