Newman's Own Foundation
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| Private | |
| Founded | 1982 |
| Headquarters | Westport, Connecticut, U.S. |
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Key people
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Paul Newman (founder) A.E. Hotchner (co-founder) |
| Products | Popcorn, drinks, pasta sauce, salad dressing, salsa, frozen pizza, frozen skillet meals |
| Website | Newman's Own |
Newman's Own is a food company founded by actor Paul Newman and author A.E. Hotchner in 1982. The company gives 100% of the after-tax profits from the sale of its products to Newman's Own Foundation (a private non-profit foundation) which in turn, gives the money to various educational and charitable organizations. In 1982 Newman summarized his initial intentions regarding distribution of his company's profits:
"My profits will be divided between a number of tax-deductible charities and causes, some church-related, others for conservation and ecology and things like that."
The brand started with a homemade salad dressing that Paul Newman and Hotchner prepared themselves and gave to friends as gifts. The successful reception of the salad dressing led Newman and Hotchner to commercialize it for sale. After that initial item, financed by Newman and Hotchner ($20,000 each as seed money), pasta sauce, frozen pizza, lemonade, fruit cocktail juices, popcorn, salsa, grape juice, and other products were produced. Newman's Own Lemonade was introduced in 2004 and Newman's Own premium wines in 2008. Each label features a picture of Newman, dressed in a different costume to represent the product. The company incorporated humor into its label packaging, as in the label for its first salad dressing in 1982, "Fine Foods Since February".
In 1993, Newman's daughter Nell Newman founded Newman's Own Organics as a division of the company, later to become a separate company in late 2001. It produces only organic foods including chocolate, cookies, pretzels and pet food. Her father posed with her for the photographs on the labels.
Newman and Hotchner co-wrote a memoir about their company and the Hole in the Wall Gang Camps, Shameless Exploitation in Pursuit of the Common Good (ISBN ), published in 2003. Newman and Robert Forrester had arranged for the continuation of the distribution of Newman's Own profits to charity after Newman's death through the establishment of the Newman's Own Foundation.
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Wikipedia