New Zealand Association

The New Zealand Company was a 19th-century English company that played a key role in the colonisation of New Zealand. The company was formed to carry out the principles of systematic colonisation devised by Edward Gibbon Wakefield, who envisaged the creation of a new-model English society in the southern hemisphere. Under Wakefield’s model, the colony would attract capitalists who would then have a ready supply of labour—migrant labourers who could not initially afford to be property owners, but who would have the expectation of one day buying land with their savings.

The New Zealand Company established settlements at Wellington, Nelson, Wanganui and Dunedin and also became involved in the settling of New Plymouth and Christchurch. It reached the peak of efficiency about 1841, encountered financial problems from 1843 from which it never recovered, and wound up in 1858.

The company’s board members included aristocrats, members of Parliament and a prominent magazine publisher, who used their political connections to ceaselessly lobby the British government to achieve its aims. The company indulged in many questionable land purchases from Māori, in many cases reselling land it did not own, and launched elaborate, grandiose and sometimes fraudulent advertising campaigns. It vigorously attacked those it perceived as its opponents—chiefly the British Colonial Office, successive governors of New Zealand, the Church Missionary Society and prominent missionary the Rev. Henry Williams—and it stridently opposed the Treaty of Waitangi, which was an obstacle to the company obtaining the greatest possible amount of New Zealand land at the cheapest price. The company, in turn, was frequently criticised by the Colonial Office and New Zealand Governors for its "trickery" and lies. Missionaries in New Zealand were also critical of the company, fearing its activities would lead to the “conquest and extermination” of Maori inhabitants.

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