New York Restaurant Week

New York Restaurant Week is an event held twice a year in which participating restaurants in New York City offer prix fixe lunches and dinners. At the finest restaurants, this can be a fraction of the usual prices.

The event is held in early winter (January/February) and summer (June/July). Since its inception, Restaurant Week has seen an increase in appreciation, followers, and footfalls to such an extent that it has inspired people to create their own version of the event in various cities across the globe.

Restaurant Week began as a lunch-only promotional event in 1992 and is considered the first "restaurant week".

A letter to the editor of the New York Times was published on July 15, 1992, in the letter Emil William Chynn praised the organization of the first "restaurant week" during the Democratic National Convention, in his letter he suggested that it becomes a yearly event that sponsors like Coca-Cola and American Express could help boost the event. Tim Zagat and Joe Baum are credited for the "first restaurant week" but even Tim Zagat in his 2010 article published in The Atlantic didn't see or dream of the possibility of using American Express and Coca-Cola as sponsors for future events. To this day Emil Chynn is not credited for his letter that might have prompted this worthwhile now global way of promoting restaurants to new customers.

NYC Restaurant Week Winter 2010 was held from January 25 to February 7, with Saturdays excluded. It was subsequently extended through February 28 with offers not valid on Valentine's Day. Prices were set at $24.07 for a three-course lunch, and $35 for dinner. Prices do not include drinks, taxes, and tips.

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Wikipedia