The London New Year's Day Parade is an annual parade through the streets of the West End of London on 1 January. The parade first took place in 1987, as the Lord Mayor of Westminster's Big Parade. The parade was renamed in 1994 and for 2000 only it was called the Millennium Parade.
The London parade is the biggest New Year's Day street event of its kind. It attracts around a million spectators, and there is ticket-only seating at various points along the route.
The parade route is two miles (3.2 km) long. Before 2010 it began at Parliament Square in Westminster, continuing along Parliament Street and Whitehall to Trafalgar Square. It then continued along Cockspur Street and Regent Street. The final section was along Piccadilly and the parade ended at Green Park.
In 2010 the parade route was reversed to "appease US television broadcasters" and to "give the American audience the best views of the capital's landmarks, such as the Elizabeth Tower of the Palace of Westminster (The Houses of Parliament, also known as Big Ben) and Trafalgar Square". The revised route started at the Ritz Hotel, along Piccadilly to Piccadilly Circus, down Regent Street, then along Pall Mall to Trafalgar Square, then along Whitehall to Parliament Square.
The parade is used to raise funds for charities in London and representatives from each of the 32 London boroughs are encouraged to take part as a "borough entry", judged as part of the event. The winning entry in the 2009 parade was the London Borough of Merton. The parade is also used to honour people from each borough who have been heroic in some way during the previous year. Every year, BBC London holds a competition to find two talented young musicians to travel to the United States and play with an American high school marching band, both in America and in the London Parade, celebrating the special relationship between Britain and the USA.