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New Ways but Love Stays

New Ways But Love Stays
Supremes-new-ways.jpg
Studio album by The Supremes
Released October 1970
Recorded 1970
Genre Soul, Pop
Length 31:12
Label Motown
MS 720
Producer Frank Wilson
The Supremes chronology
The Magnificent 7
(with Four Tops)
(1970)
New Ways But Love Stays
(1970)
The Return of the Magnificent Seven
(with Four Tops)
(1971)
Singles from New Ways but Love Stays
  1. "Stoned Love"
    Released: October 15, 1970
Professional ratings
Review scores
Source Rating
Allmusic 3/5 stars

New Ways But Love Stays is the second studio album by the Jean Terrell-led Supremes. Building on the foundation of the group's first LP, Right On, New Ways was produced by Frank Wilson and features The Supremes' most successful single with Terrell, "Stoned Love". The plea for peace and love was written by Wilson and a Detroit teenager named Kenny Thomas. The song's title, read by many entertainment executives as a double-edged drug reference, prevented the song from making an impact in some areas; for example, footage of The Supremes performing the number was edited out of a November 1970 episode of The Merv Griffin Show. However, the song still was a huge success on the charts, reaching number 7 on the Billboard hot 100, and number 1 on the Billboard R&B singles chart.

New Ways But Love Stays was originally titled Stoned Love after its hit single; the controversy over the song's name prevented this from occurring. Another change that befell the project was the alteration of the original album cover. The original design used a photograph which depicted the three Supremes in Afros and black turtlenecks, giving them a Black power look. Apparently feeling that such a look would go against the Supremes' established "glamour girl" image, Motown's final cover for New Ways But Love Stays includes one of the Black power photos, but it is inset within a circle and surrounded by additional inset pictures of the three Supremes in their more familiar gowns.

Besides its notable hit single, the album also includes several notable album tracks, such as "Together We Can Make Such Sweet Music" (a Spinners cover), and "It's Time to Break Down", which is today recognized as a minor "dusty groove" classic, and was sampled by hip hop producer DJ Premier for the Gang Starr song "JFK 2 LAX", included on the 1998 LP Moment of Truth.


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