New Routes
| New Routes | ||||
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| Studio album by Lulu | ||||
| Released | January 1970 | |||
| Recorded | 10 September-2 October 1969; Muscle Shoals Sound Studio, Sheffield, Alabama | |||
| Genre | Pop | |||
| Label | Atlantic | |||
| Producer | Arif Mardin, Jerry Wexler, Tom Dowd | |||
| Lulu chronology | ||||
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| Allmusic |   |
New Routes is an album by Scottish singer Lulu recorded between 10 September and 2 October 1969 at Muscle Shoals Sound Studio, one of that facility's earliest recordings, for a 16 January 1970 release.
New Routes was the début album release by Lulu on Atco Records and was produced by the top production team at the label's parent Atlantic Records: Tom Dowd, Arif Mardin and Jerry Wexler. Wexler had been interested in Lulu since 1964 when his business associate Bert Berns had recorded her on "Here Comes the Night" and her 1969 signing to Atlantic's Atco label was facilitated by Lulu's becoming the fiancée of Maurice Gibb of Atco's top act the Bee Gees.
New Routes was preceded by the October 1969 release of the track "Oh Me Oh My (I'm a Fool for You Baby)" which gradually accrued enough popularity to reach the Top 30 of the Billboard Hot 100 in February 1970. The same month New Routes debuted on Billboard 200 chart on its way to a No. 88 peak. The album produced no further A-sides; in May 1970 the track "Where's Eddie" was utilized to back "Hum a Song (From Your Heart)" the advance single from the Melody Fair album.
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