New London Theatre
| 1847 Mogul Music Hall 1851 Middlesex Music Hall 1911 New Middlesex Theatre of Varieties 1919 Winter Garden Theatre |
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| Address |
Drury Lane London, WC2 United Kingdom |
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| Coordinates | 51°30′56″N 0°07′23″W / 51.515556°N 0.123056°W |
| Public transit |
 Holborn
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| Owner | Really Useful Theatres |
| Type | West End theatre |
| Capacity | 1118 on 2 levels |
| Production | School of Rock |
| Construction | |
| Opened | 2 January 1973 |
| Rebuilt | 1911 (Frank Matcham) |
| Architect | Paul Tvrtkovic |
| Website | |
| www |
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The New London Theatre is a West End theatre located on the corner of Drury Lane and Parker Street in Covent Garden, in the London Borough of Camden. The Winter Garden Theatre formerly occupied the site until 1965.
The modern theatre is built on the site of previous taverns and music hall theatres, where a place of entertainment has been located since Elizabethan times. Nell Gwynn was associated with the tavern, which became known as the Great Mogul by the end of the 17th century, and presented entertainments in an adjoining hall, including "glee clubs" and "sing-songs". The Mogul Saloon was built on the site in 1847, which was sometimes known as the "Turkish Saloon or the "Mogul Music Hall." In 1851, it became the Middlesex Music Hall, known as The Old Mo. This in turn was rebuilt as the New Middlesex Theatre of Varieties, in 1911 by Frank Matcham for Oswald Stoll.
In 1919, the theatre was sold to George Grossmith, Jr. and Edward Laurillard, refurbished and reopened as the Winter Garden Theatre. They produced Kissing Time (1919, with a book by P. G. Wodehouse and Guy Bolton and music by Ivan Caryll), followed by A Night Out (1920), both starring Stanley Holloway. Grossmith and Laurillard also became managers of the Apollo Theatre in 1920. But expanding their operation caused Grossmith and Laurillard to end their partnership, with Grossmith retaining control of the Winter Garden.
Grossmith then partnered with George Edwardes's former associate, Pat Malone, to produce a series of mostly adaptations of imported shows at the Winter Garden between 1920 and 1926: Sally (1921), The Cabaret Girl (1922, with book by Wodehouse and music by Jerome Kern), The Beauty Prize (1923, with Wodehouse and Kern), a revival of Tonight's the Night (1923), Primrose (1924, with music by George Gershwin), Tell Me More (1925, with words by Thompson and music by George Gershwin) and Kid Boots (1926 with music by Harry Tierney), many of them featuring Leslie Henson. Grossmith co-wrote some of the Winter Garden pieces, directed many of his own productions and starred in several, notably as Otis in Sally. Several of the later productions lost money, and Grossmith and Malone ended the partnership.
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Wikipedia