New Deal Coalition

The New Deal coalition was the alignment of interest groups and voting blocs in the United States that supported the New Deal and voted for Democratic presidential candidates from 1932 until the late 1960s. It made the Democratic Party the majority party during that period, losing only to Dwight D. Eisenhower, in 1952 and 1956. Franklin D. Roosevelt forged a coalition that included banking and oil industries, the Democratic state party organizations, city machines, labor unions, blue collar workers, minorities (racial, ethnic and religious), farmers, white Southerners, people on relief, and intellectuals. The coalition began to fall apart with the bitter factionalism during the 1968 election, but it remains the model that party activists seek to replicate.

The 1932 presidential election and the 1934 Senate and House of Representatives elections brought about long-term shifts in voting behavior, and became an enduring realignment. Roosevelt set up his New Deal in 1933 and forged a coalition of labor unions, liberals, religious, ethnic and racial minorities (Catholics, Jews and Blacks), Southern whites, poor people and those on relief. The organizational heft was provided by Big City machines, which gained access to millions of relief jobs and billions of dollars in spending projects. These voting blocs together formed a majority of voters and handed the Democratic Party seven victories out of nine presidential elections (1932–1948, 1960, 1964), as well as control of both houses of Congress during all but four years between the years 1932–1980 (Republicans won small majorities in 1946 and 1952). Starting in the 1930s, the term "liberal" was used in US politics to indicate supporters of the coalition, "conservative" its opponents. The coalition was never formally organized, and the constituent members often disagreed. The coalition usually was often divided on foreign policy and racial issues but was more united to support liberal proposals in other domestic policy.

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