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New Breed (album)

New Breed
New Breed.jpg
Studio album by Jay Park
Released Part 1: December 28, 2011
(South Korea)
Full album: February 7, 2012
(see release history)
Recorded 2010–2012
Genre K-pop, R&B, hip hop, soul music, dance-pop, acoustic music, electronic music
Length 55:10
Language Korean, English
Label SidusHQ, Universal Music
Producer Jung Hoon Tak (exec.), Jay Park (also exec.), Jeon Goon, Cha Cha Malone, Da Beatfreakz, Rob Knox, Dok2, LODEF
Jay Park chronology
Take A Deeper Look
(2011)
New Breed
(2012)
Singles from New Breed
  1. "Girlfriend"
    Released: November 3, 2011
  2. "별 (Star)"
    Released: December 28, 2011
  3. "Know Your Name"
    Released: February 7, 2012

New Breed is the first Korean studio album by Korean-American singer, Jay Park. The album is divided in two parts, the first part being released as a digital EP on December 28, 2011 and the full album being released digitally on February 7, 2012. The album was released in physical format by February 9, 2012.

Park began working on this album even before releasing his first mini-album Take A Deeper Look. The songs produced by Cha Cha Malone were mostly done a year ago before the actual release of the album. Park wrote about 30 songs in the last 2 years, and chose the best from those for his first full-length album. Park chose the title "New Breed" for his first album as a pledge to do new music which he hasn't shown before. He stated via Twitter that he planned to release it as a mini album composed of seven tracks in November. At that time, he had also already finished mixing the title track for the mini-album. However, it was finally decided to release it as a full-length album, divided in two parts. Park revealed a short preview of "I Got Your Back" on Twitter with Jeon Goon, the songwriter and producer of Taeyang's "I Need A Girl" and Wheesung's "Fading Star" (Korean: 별이 지다; Revised Romanization: Byeori Jida) on November 30, 2011. Park confirmed at many times via Twitter many collaborations with top hip hop Korean artists, including Dok2, The Quiett, Dynamic Duo, Bizzy and legend Korean hip hop artists Tiger JK & wife Tasha Reid. Park revealed he worked with famous US producer Rob Knox from the Y's, who worked with top US artists like Justin Timberlake, Rihanna, Chris Brown, Britney Spears and Joe Jonas, for a song called "I Love You". They already worked together through jTBC's audition program Made In U. Park stated that they were around "4 or 5" tracks that he either "threw away or gave to someone else", and that due to announcing a release schedule ahead of time, he felt rushed and pressured to add the finishing touches to the album.

Park took part in the writing and production of more than 80% of the album. The title song, "Know Your Name", featuring Dok2, is a mix of hip hop, eurodance and pop music. The album includes previous single "Girlfriend". Written and composed by Park, it's an R&B song with a sweet melody and lyrics about a man confessing his love for a woman. Park continued to work with fellow AOM crew mate Cha Cha Malone for 4 tracks in this album : "Up And Down", "Go", "Come On Over" (Korean: 놀러와; Revised Romanization: Nolleowa) and "Turn Off The Phone" (Korean: 전화기를 꺼놔; Revised Romanization: Jeonhwagireur Kkeonwa). While "Up And Down" is an upbeat R&B/hip-hop song, the other ones fall in the genre of R&B. The album also includes Malone's previous track with Park from his first mini-album, "I Can't Be Without You" (Korean: 너 없이 안돼; Revised Romanization: Neo Eopsi Andwae), in acoustic version, with the guitar played by Johan. Park worked with famous US producer Rob Knox and James Fauntleroy from the Y's for the track "I Love You", featuring Dynamic Duo. The song is an electronic hip hop track, with a deep beat and addictive melody. Park and Jeon Goon worked together for the song "I Got Your Back". It is described by music critic Noh Jun Young as "a trendy and groovy song with a good balance of a K-pop and American melody". "Star" (Korean: ; Revised Romanization: Byeol), the title track of the first part, was written and composed by Jeon Goon. The lyrics were reportedly written with the relationship between SE7EN and his girlfriend Park Han-byul in mind. It is an R&B serenade with a 3/4 beat, with a slow jam feel. New Breed also includes hip hop songs, with "AOM & 1llionaire", "Enjoy The Show", "Wasted" (Korean: 훅 갔어; Revised Romanization: Hug Gasseo) and "Clap". "Enjoy The Show" is described by music critic Noh Jun Young as a "macho, energetic hip-hop" song. The song "Wasted" is rapped by Park as if he was drunk to give the song a realistic atmosphere, to deliver the feeling of drunkenness.


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