Founded | 1996 |
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Founder | Pacific News Service |
Location | |
Key people
|
Franz Schurmann |
New America Media is a multimedia ethnic news agency and a coalition of ethnic media. Founded in 1996 by the nonprofit Pacific News Service, NAM is headquartered in San Francisco with offices in Los Angeles, New York and Washington, DC. In addition to producing and aggregating news by and for ethnic communities, NAM also engages in social marketing campaigns, partners with journalism schools across the country, spearheads various youth media programs, and produces a National Directory of Ethnic Media, which contains over 2,500 media partners and functions as an emergency messaging service.
New America Media represents the third generation of ethnic news coalitions descending from the non-profit Pacific News Service, founded in 1969 PNS was created by historian Franz Schurmann and journalist Orville Schell as an alternative news source on the United States’ role in Indochina during the Vietnam War. After the war ended in 1974, PNS shifted its lens from the Far East to the American West under the guidance of executive editor Sandy Close, who would become the nonprofit organization’s executive director.
In 1991, PNS created its first youth media project, YO! Youth Outlook, a multimedia collective of youth-centric news content. YO! published a monthly print magazine, hosted youth forums, speakouts, and blog-a-thons, offered youth journalism internships, and produced live radio and YO!TV broadcasts. YO! Magazine and YO!TV disbanded in 2015.
In 1996, PNS became New California Media. NCM maintained PNS’s status as an alternative news source providing support for ethnic media voices, and expanded it with editorial and marketing workshops for ethnic media at the organization’s annual Expo & Awards, dubbed the “ethnic Pulitzers” by the News Hour with Jim Lehrer. NCM also initiated multilingual polling on issues affecting ethnic Californians: the role of ethnic media in their daily lives, the impact of September 11, the progress of American race relations.