New African
| Editor | Baffour Ankomah |
|---|---|
| Categories | News magazine |
| Frequency | Monthly |
| Circulation | 40,218 / month (2012) |
| Publisher | IC Publications |
| Year founded | 1966 |
| Company | IC Publications |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | newafricanmagazine |
| ISSN | 0142-9345 |
New African is an English-language monthly news magazine based in London. Published since 1966, it is read by many people across the African continent and the African diaspora. It claims to be the oldest pan-African monthly in English, as well as "the bestselling pan-African magazine". It is published by IC Publications, which also publishes African Banker, New African Woman and African Business (ISSN 0141-3929).
Since the beginning in 1966 New African has changed its name twice: 1966-76, African Development; 1977–78 (April), New African Development; since 1978 New African.
New African magazine carries heavy advertising coverage for a number of multinational corporations (such as Chevron, inside cover of print edition March 2013), and parastatal or Chinese state-affiliated trade organizations. Of interest, advertisements placed in New African by the CantonFair, a Chinese parastatal trade organization, focus on Africa's trade with China and the remainder of the globe, however these advertisements specifically omit any trade relationship that Africa (as a continent) has with the United States. Though the advertisement's illustrations depict a "globally connected Africa" facilitated by Chinese trade, the locations to which Africa is "connected", though they are geographically depicted as being on United States' soil, are actually the names of cities and trade hubs located in Latin America. The advertisement thus gives the impression of appearing comprehensive, but is specifically exclusive of United States' interests and trade representation with Africa upon closer examination.
IC Publishing and specifically New African magazine served as the host and promoter of a number of trade and investment fairs and/or conferences on behalf of COMESA (Common Market for Eastern and Southern Africa). In particular, the COMESA Investment Forum meetings held in Sharm-Al-Shekh, Egypt and Dubai, UAE have involved a high amount of pro-Chinese programming and media content. Of note, the financial "arm" of COMESA that manages COMESA's trade agreements and investment portfolios is the Preferential Trade Area Bank (PTA Bank), of which the sole non-African member and largest non-regional shareholding state is China.
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