New7Wonders of Nature

New7Wonders of Nature (2007–2011) was an initiative started in 2007 to create a list of seven natural wonders chosen by people through a global poll. It was led by Canadian-Swiss Bernard Weber and organized by the New7Wonders Foundation, a Swiss-based foundation. The initiative followed an earlier New7Wonders of the World campaign, and attracted 100 million votes from around the world before voting finished on November 11, 2011.

The New7Wonders of Nature campaign started in 2007, immediately after the campaign to elect the man-made New7Wonders of the World, in which more than 100 million votes were cast. From over 440 participants representing over 220 countries and through a national qualification and race to become one of the Top 77, as well as the recommendations of the Panel of Experts led by Prof. Federico Mayor, the list of 28 "Official Finalist Candidates" was determined. Voting until November 2011, during which time the New7Wonders World Tour planned to visit each of the finalists to allow them to present themselves to the voters across the globe.

Indonesia's Vice-Minister for Tourism said the company running the New7Wonders campaign used underhanded tactics, threatening to remove Indonesia's Komodo National Park from the list if Indonesia refused to host a declaration ceremony for $35m. Nothing in the New7Wonders voting procedure prohibited repetitive voting, making the results subject to government and tourism industry campaigns to vote often for local sites with the financial incentive of increased tourism. Although New7Wonders is a non-profit organization that under Swiss law has absolutely no disclosure of accounts, many activities related to administering voting and other logistical duties are run by the for-profit organization New Open World Corporation.

In South Korea, over the past four years, millions of Koreans and non-Koreans at home and abroad were encouraged by the central and Jeju provincial governments to make phone calls to vote and help the island win the designation. Employees of Jeju Special Self-Governing Province of South Korea made hundreds of millions of international phone calls to ensure Jeju island was selected as one of the New7Wonders of Nature in a worldwide poll. The payments estimated to be about 20 billion won ($17 million).

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