"Never Will Be Mine" | |||||||||||
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Single by Rye Rye featuring Robyn | |||||||||||
from the album Go! Pop! Bang! | |||||||||||
Released | June 7, 2011 | ||||||||||
Format | Digital | ||||||||||
Genre | Electronic, hip hop | ||||||||||
Length | 3:24 | ||||||||||
Label | N.E.E.T. Recordings, Interscope Records | ||||||||||
Writer(s) | Rye Rye, Robyn, K. Ahlund, M. Kierszenbaum | ||||||||||
Producer(s) | Cherry Cherry Boom Boom | ||||||||||
Rye Rye singles chronology | |||||||||||
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Never Will Be Mine (The Remixes) | |
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EP by Rye Rye featuring Robyn | |
Released | August 9, 2011 (Digital) |
Genre | Electronic, Dance, House |
Label | N.E.E.T. Recordings/Interscope Records |
"Never Will Be Mine" is a song by rapper Rye Rye featuring Swedish singer Robyn. Released in 2011 the song serves as the second single from her debut album Go! Pop! Bang!. The song samples the chorus of Robyn's previous hit single Be Mine!. Its release on N.E.E.T. Recordings and Interscope Records was followed by a music video directed by Tim Nackashi. On August 11, 2011 the song debut at number 49 on the US Billboard Dance Charts.
Rolling Stone described the song as a "hip-hop ballad that showcases a sweeter, more tender side of the rapper, who is typically more bouncy and exuberant. The tempo is a bit slower than usual for both ladies, but they can't help but hit the stage with a lot of enthusiasm and energy." Robyn commented that she appreciated how Rye Rye took a sad, ballad song and interpolated it into a different style in a "Behind The Scenes" documentary.
Directed by Tim Nackashi and released on June 15, 2011, the music video for "Never Will Be Mine" has been described as a 'summer slow jam with some surprise glitches and turns along the way'. The video sees Rye Rye, accompanied by Robyn, lamenting over lost love as she walks through the graffiti strewn streets of Los Angeles. The collaboration has proved popular, gaining over 1.7 million views under a week.