Never Gonna Stop (The Red Red Kroovy)
| The Sinister Urge | ||||
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| Studio album by Rob Zombie | ||||
| Released | November 13, 2001 | |||
| Recorded | Chop Shop Hollywood, California |
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| Genre | Heavy metal,industrial metal | |||
| Length | 39:31 | |||
| Label | Geffen | |||
| Producer | Rob Zombie, Scott Humphrey | |||
| Rob Zombie chronology | ||||
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| Singles from The Sinister Urge | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| AllMusic |   |
| The A.V. Club | Positive |
| Drowned in Sound | B- |
| Legends | Mixed |
| Metal Storm | 9.5/10 |
The Sinister Urge is the second solo studio album from former White Zombie frontman Rob Zombie. The album is the follow up to his highly successful debut album Hellbilly Deluxe, released in 1998. The album was released by Geffen Records on November 13, 2001, more than three years after the release of his first album. The album's title is named after the 1961 crime drama film The Sinister Urge, directed and written by Ed Wood. Much like his previous effort, The Sinister Urge features elements of horror film and suspense in both its lyrical content and its music. Zombie also features a change of sound in several songs on the album when compared to Hellbilly, with songs such as "Never Gonna Stop (The Red, Red Kroovy)" featuring a more dance-influenced beat.
The album only spawned one commercial single, "Demon Speeding", which was released in June 2002. The song was a hit on the Billboard Hot Mainstream Rock Tracks chart in the United States, becoming Zombie's third Top 20 hit on the chart. Several songs from the album were released as promotional singles both before and after the album's release. The song "Scum of the Earth" was featured on the Mission: Impossible II soundtrack, while "Never Gonna Stop (The Red, Red Kroovy)", "Feel So Numb" and "Dead Girl Superstar" were released as promotional singles throughout 2001 and 2002. The album itself was a commercial success, becoming Zombie's second consecutive studio album to enter inside the Top 10 of the Billboard 200. The album went on to receive a Platinum certification from the RIAA, for shipments exceeding one million copies.
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