"Neva Soft" | ||||
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Single by Ms. Dynamite | ||||
Released | 2 September 2011 | |||
Format | Digital download | |||
Recorded | 2011 | |||
Genre | ||||
Length | 4:19 | |||
Label | Relentless | |||
Producer(s) | Labrinth | |||
Ms. Dynamite singles chronology | ||||
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"Neva Soft" is a song by British performer Ms. Dynamite. The single, produced by Labrinth serves as the lead single from her third studio album. It was released in the United Kingdom as a digital download on 2 September 2011 and debuted and peaked at number 33 on the UK Chart - marking the eighth top 40 hit for the artist.
Robert Copsey of Digital Spy gave the song a positive review stating:
"Original bad girl pon the radar," she spits over juttering percussion and minimal D&B beats courtesy of oh-so-trendy hitmaker Labrinth, whose production is brimming with earworm hooks - including an anthemic, hands-in-the-air "Woaah-Oh" chant. The result? When she informs us, "Know me she were neva soft ya know," reflecting on her ten years in the biz, it's hard not to think, 'You could have fooled us love, but we're glad to have you back!'