Neuro Associative Conditioning
| Anthony Jay Robbins | |
|---|---|
Tony Robbins in 2009
|
|
| Born |
Anthony J. Mahavoric February 29, 1960 North Hollywood, California, U.S. |
| Occupation |
|
| Years active | 1978–present |
| Known for | Motivational speaker |
| Spouse(s) |
Becky Robbins (m. 1984–1997) Sage Robbins (m. 2001) |
Anthony Jay "Tony" Robbins, (born Anthony J. Mahavoric on February 29, 1960), is an American author, entrepreneur, philanthropist and life coach. Robbins is known for his infomercials, seminars, and self-help books including Unlimited Power and Awaken the Giant Within.
Robbins is the founder of several companies that earn approximately $6 billion in annual sales. In 2015 and 2016 he was listed on the Worth Magazine Power 100 list. He is also a philanthropist, partnering with organizations such as Feeding America.
Robbins was born Anthony J. Mahavoric in North Hollywood, California, on February 29, 1960. Robbins is the eldest of three children and his parents divorced when he was 7. His mother then had a series of husbands, including Jim Robbins, a former semi-professional baseball player who legally adopted Anthony when he was 12.
Robbins was raised in Azusa California, and attended Azusa High School. He was elected student body president in his senior year. While growing up, Robbins worked as a handyman to help provide for his siblings.
During high school, Robbins grew ten inches, a growth spurt later attributed to a pituitary tumor. He has said his home life was "chaotic" and "abusive". When he was seventeen years old, he left home and never returned. Robbins later worked as a janitor, and did not attend college.
Robbins began his career promoting seminars for motivational speaker and author Jim Rohn when he was 17 years old.
In the early 1980s, soon after meeting Neurolinguistic Programming co-founder John Grinder, the two became partners. At this time Robbins taught NLP and Ericksonian Hypnosis. In 1983 Robbins learned to firewalk, and incorporated it into his seminars.
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