Nd-Fe-B

A neodymium magnet (also known as NdFeB, NIB or Neo magnet), the most widely used type of rare-earth magnet, is a permanent magnet made from an alloy of neodymium, iron and boron to form the Nd₂Fe₁₄B tetragonal crystalline structure. Developed independently in 1982 by General Motors and Sumitomo Special Metals, neodymium magnets are the strongest type of permanent magnet commercially available. They have replaced other types of magnets in the many applications in modern products that require strong permanent magnets, such as motors in cordless tools, hard disk drives and magnetic fasteners.

Neodymium is a metal which is ferromagnetic (more specifically it shows antiferromagnetic properties), meaning that like iron it can be magnetized to become a magnet, but its Curie temperature (the temperature above which its ferromagnetism disappears) is 19 K (−254 °C), so in pure form its magnetism only appears at extremely low temperatures. However, compounds of neodymium with transition metals such as iron can have Curie temperatures well above room temperature, and these are used to make neodymium magnets.

The strength of neodymium magnets is due to several factors. The most important is that the tetragonal Nd₂Fe₁₄B crystal structure has exceptionally high uniaxial magnetocrystalline anisotropy (H_A ~7 T – magnetic field strength H in units of A/m versus magnetic moment in A·m²). This means a crystal of the material preferentially magnetizes along a specific crystal axis, but is very difficult to magnetize in other directions. Like other magnets, the neodymium magnet alloy is composed of microcrystalline grains which are aligned in a powerful magnetic field during manufacture so their magnetic axes all point in the same direction. The resistance of the crystal lattice to turning its direction of magnetization gives the compound a very high coercivity, or resistance to being demagnetized.

...
Wikipedia