National brand

The brand name of a product that is distributed nationally under a brand name owned by the producer or distributor, as opposed to local brands (products distributed only in some areas of the country), and private label brands (products that carry the brand of the retailer rather than the producer.)

National brands must compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer.

On the other hand, marketing and advertising may give consumers the impression that the national brand is superior to a local- or private-branded product.

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